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Leaders Portfolio is an interview show featuring in-studio interviews with business leaders focused on leadership and their company story.

David Weigelt – Partner, Immersion Active

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After attending Western Maryland College (now McDaniel College), David began his career at a creative services consultancy, where his roles ranged from managing the service bureau to consulting with local designers and marketers. He then moved on to the world’s largest aviation association, Aircraft Owners and Pilots Association (AOPA), as their senior designer. While at AOPA, David was instrumental in the association’s transition from a CompuServe bulletin board to a 30,000 page website and was responsible for development of their foundation’s award winning e-learning platform. During this time, David became an adjunct instructor at Frederick Community College, where he taught various courses in marketing, design, and the Internet. Seeing that the Web offered an opportunity to create an even more relevant means of communication between individuals and companies, David, in concert with partner Jonathan Boehman, launched Immersion Active in 1998.
Since co-founding Immersion Active, David’s primary responsibility has been within the marketing strategy and business development arenas. He is responsible for working with prospective clients to help them define their needs and goals, as well providing them with insight into ways to leverage digital media in their strategic marketing initiatives. In addition to his work at Immersion Active, David serves on the board of the local American Advertising Federation ad club and is an adjunct professor at McDaniel College.

from www.immersionactive.com

Interview Air Date: November 11, 2009



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